1-Having a short life span is a limitation of:

a. Newspapers

b. Magazines

c. Radio

d. Newspapers and Radio

e. Newspapers, Magazines and Radio

2-Offering the use of coupons is a promotional vehicle.

a. True

b. False

3-When salespeople make disparaging comments about their competitors to customers, it is referred to as:

a. Reciprocity

b. Libel

c. Defamation

d. Illegal

4-Convention and Visitors Bureaus are normally governed by a board of directors that follows a published list of by-laws.

True

False

5-The decision-making process for people planning a trip is different than the decision-making process for other products and services.

True

False

6-What is the primary concern for destination marketing organizations (DMO)?

a. Raising funds for tourism product development in the region

b. Promoting the long-term development and marketing of a destination

c. Providing research for its members

7-Which of the following is not none of the four primary markets segments for convention visitors bureau (CVBs)?

a. Associations

b. Corporations

c. Sports teams

d. Individual travelers

8-Which type of destination research focuses on the effectiveness of the destination marketing organization's advertising materials in attracting visitors?

a. Economic impact studies

b. Destination image studies

c. Conversion studies

d. None of the above

9-Six Flags amusement parks would be an example of:

a. Destination marketing organization

b. Individual service provider

c. Destination management company