Question
1.Identify the key elements of a Customer-Driven Marketing Strategy and explain how it is implemented by Mondelez Pakistan. 2.Describe the business portfolio of Mondelez Pakistan
1.Identify the key elements of a Customer-Driven Marketing Strategy and explain how it is implemented by Mondelez Pakistan.
2.Describe the business portfolio of Mondelez Pakistan (this includes the mission statement, product mix, strategic business units)
Conduct a SWOT Analysis. Based on your analysis identify one or two weak brands and suggest a strategy from the Product/Market Expansion Grid to make the brand strong.
3.Comment upon the competitors to Mondelez Pakistan. Explain if Mondelez brands have any competitive advantage and suggest three steps for Mondelez to expand market share.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
