1.Marketers of durable goods should emphasize which of these elements of the promotional mix? A. sales promotion B. personal selling C. advertising D. public relations E. direct marketing 2. New-product or service failures may be reduced or avoided if the company developing them has A. support from marketer-dominated sources of information. B. a clear patent approved by the governments within the countries it wants to market. a statement of competitive intent. C. stakeholder approval in the development process. D. a precise protocol. 3. Which of the following statements regarding Gatorades branding is most accurate? A. Gatorade uses the same formula for all its products and simply changes the brand name when introducing new flavors. B. Gatorade s success can be attributed to management s decision to find and then stick with one channel of distribution. C. Gatorade changed its color, packaging, and size of items in the product line for the domestic market so that they would not conflict with those marketed to foreign markets. D. E. Gatorade has used the same packaging since the product debuted in 1965. Gatorade has changed its product formulation, packaging, and advertising over the years in response to changes in the marketplace. 4. The shapes of the product life cycle curve for high-learning, low-learning, fashion, and fad products vary as does A. the actual length of time a product stays in any stage of the life cycle. B. the individual criteria selected to place a firm in a stage of the life cycle. the importance of the marketing mix elements. C. the importance of environmental forces. D. the importance of new product innovation. 5. Tangible products have properties, such as color, size, and style, which can be determined before purchase. A. search B. form. C. D. experience credence E. brand 6. What primary marketing metric does the LA Galaxy use to assess the impact of its marketing actions? A. sponsorships B. ticket sales C. promotion-to-sales ratio relative to other MLS teams D. broadcast rights fees E. merchandise sales