1.Subsequent to their price elasticity study, the ice cream company was recently named as the best regional ice cream producer in the country.Ice cream connoisseurs all over the country have been seeking out the brand via Amazon and other online retailers.Answer the following questions related to the principle of consumer surplus.

a.What will likely happen to the pricing power of the ice cream firm given this notoriety as the best regional ice cream?

b.Over time, what may happen in this regional ice cream market given these developments?

The explanation must be one paragraph long. The explain must be clear, persist, and list number for answer.