1.SWOT examines the company's internal strengths and weaknesses and looks at external opportunities and threats were one of the seven steps for __________________.

Select one:

a.

e-marketing strategic planning

b.

situation analysis

c.

implementation plan

d.

objectives

2.E-marketers must understand the seismic changes occurring in consumer access to online content.

Select one:

True

False

3.There is also growing interest in personal data protection in Asia, especially Hong Kong, Japan, South Korea and Singapore.

Select one:

True

False

4.The e-marketing landscape is changing rapidly due to consumer-generated content, mobile internet access, social media and disruptive technologies.

Select one:

True

False

5.Framework that helps e-marketers evaluate similarities and differences between markets is known as ______________________________.

Select one:

a.COST

b.BRIC

c.CIVETS

d.CAGE

6.Performance metrics must be _____________________.

Select one:

a.all the above

b.measurable outcomes

c.motivate employees to make decisions that lead to desired outcomes

d.easy to understand and use

7.Cookies, Java applets, and intelligent agents are ubiquitous applications that function with a user's knowledge or control.

Select one:

True

False

8.The Web is the portion of the administration that supports a graphical user interface for hypertext navigation with a browser.

Select one:

True

False

9.There are three types of access to the internet ______________________________.

Select one:

a.public internet, intranet, social media

b.intranet, social media, extranet

c.extranet, messenger, supplier connection

d.intranet, extranet, public internet

11.Communities and businesses are enhanced through more efficient markets, more jobs, information access, communication globalization and more.

Select one:

True

False

12.Accurate and timely metrics can help justify expenditures infirms are ROI driven.

Select one:

True

Fals

13.Explosive growth of mobile phones has enabled e-marketers to reach base of the _____________ consumer segments.

Select one:

a.ladder

b.

pyramid

c.stages

d.Saturation

14.E-business strategy is to capitalizes on information technology to reach specified objectives.

Select one:

True

False

15,Patent protection has been claimed for reverse online auctions, secure credit card processing, and methods for reading Web site ads.

Select one:

True

False

16.Four countries represent the power and opportunity in emerging markets is Brazil, Russia, India and _______________.

Select one:

a.America

b.Argentina

c.Japan

d.China

17.When people leave their home country they may become part of a diaspora community and want to maintain relationships with their homeland.

Select one:

True

False

18.The internal perspective includes ways to measure goals related to the quality of online services and measures for the entire supply chain __________________________.

Select one:

a.complaints in social media

b.all the above

c.

number of updates per day

d.

amount of time to answer customer e-mail

19.Copyright infringement occurs when illegally copied software is duplicated and distributed to others without consent of the copyright owner

Select one:

True

False

20.Web 2.0 technologies connect people with each other through social media, which have created opportunities and challenges for marketers through __________________________.

Select one:

a.online connections are critical

b.information transparency

c.power shift from sellers to buyers

d.all the above

21.The internet started in 1969 as the INTRANET, a network for academic and military use.

Select one:

True

False

22.Activity-level for E-Business model were __________________________.

Select one:

a.content publishing

b.

pricing strategies

c.search marketing

d.all the abov

23.E-commerce is the subset of e-business focused on _________________________________.

Select one:

a.transactions

b.supplier

c.customization

d.marketing

24.Strategies not related to the 4 Ps and relationship management to achieve objectives.

Select one:

True

False

25.Controversy arose in 2000 when DoubleClick acquired consumer names, addresses, and buying histories and planned to combine offline data with clickstream data, a plan later withdrawn

Select one:

True

False

26.E-marketing is the result of information technology applied to _____________________.

Select one:

a.internet marketing

b.global marketing

c.fast marketing

d.traditional marketing

27.Performance metrics are designed to evaluate the _______________ of e-business and e-marketing operations.

Select one:

a.satisfaction

b.application

c.administration

d.effectiveness

28.Process identifies firm's goals for __________________.

Select one:

a.geographic scope

b.

growth

c.all the above

d.

competitive position

29.The financial perspective scorecard includes ways to measure financial goals such as sales, profits and return on investment (ROI).

Select one:

True

False

30.Most e-marketing plans have multiple objectives were ______________________.

Select one:

a.time frame

b.task

c.achieve branding goals

d.measurable quantity

31.The plan must identify the expected returns from marketing investments, in order to develop a _________________________.

Select one:

a.

social media communication

b.e-marketers must show how intangible goals will lead to higher revenue

c.return on marketing investment

d.marketing communication

32.A SWOT analysis of the business environment (E) leads to the development of strategy (S) and the measurement of performance (P).

Select one:

True

False

33.Wireless networking and mobile computing were the _____________________ with high speed wireless technology.

Select one:

a.3 Generation

b.1 Generation

c.4 Generation

d.2 Generation

34.Children's Online Privacy Protection Act not requires web sites establish procedures that protect children online and involve parents.

Select one:

True

False

35.E-commerce in emerging markets is often hampered by unlimited use of credit cards and trust in safely conducting online transactions.

Select one:

True

False

36.One of the source of funding does an entrepreneur go for capital is _____________________________.

Select one:

a.family

b.loan sharks

c.Venture capitalists

d.friends

37.The law protects intangible or intellectual property through 3 basic mechanisms such asPatent law, Copyright law,Trademark law.

Select one:

True

False

38.Telecenters, small shops that offer internet connections to the public, are not popular means of accessing the Web in many countries.

Select one:

True

False

39.E-marketers working in emerging economies should also not to understand buyer behavior and attitudes toward online purchasing.

Select one:

True

False

40.The venture capital e-marketing plan is a more comprehensive plan for those seeking start-up capital and short-term success.

Select one:

True

False

41.Marketers conduct analyses to determine strategies, such as Market Opportunity Analysis

Select one:

True

False

42.Modern technology presents challenges to marketing ethics. such as ______________________.

Select one:

a.laws governing the internet are at a disadvantage because they may be nearly obsolete by the time of passage

b.status of children who log onto digital networks

c.creates non-infringement technologies such as digital rights management security programs embedded in software CDs

d.proposes intellectual property legislation

43.Facebook is a market follower, not leader in South Korea, Japan, China, Brazil and ______________.

Select one:

a.

Brunei

b.

Japan

c.Indonesia

d.Vietnam

44.Information-gathering tactics such as website forms, cookies, feedback e-mail, social media comments and likes, etc.

Select one:

True

45.Content sponsorship is a form of e-commerce in which companies sell advertising on their Web pages, YouTube videos, or other online media.

Select one:

True

False

46.Similarities in names may result in trademark infringement claims.

Select one:

True

False

47.Counterfeiting occurs when people download copyrighted software without a license,loan copyrighted software without a license, or install software on more computers than allowed.

Select one:

True

False

48.

Marketers conduct analyses to determine strategies, such as market opportunity analysis that _______________.

Select one:

a.demand & supply analysis for segmenting and targeting

b.supply analysis to assist in forecasting. segment profitability and to find competitive advantages

c.segment analysis such as demographics

d.all the above

49.Challenges of wireless e-marketing is ____________________.

Select one:

a.

pricing and secure payments

b.

modification of content for small screens

c.all the above

d.

content development

50.An e-business model is a method by which the organization sustains itself in the short term using information technology, which includes its value proposition for partners and customers as well as its revenue streams

Select one:

True

False