1.What has Starbucks added to their payment process to create loyal customer?

Select one:

a. mobile app

b. great customer service

c. click and collect

d. shopper analytics

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Pauline LaMour works as a personal organizer. If she were hired to come to your home and organize your closets, she would charge $500-whether the job took her 15 minutes or the entire day. She feels her fee is justified because of her 20 years of experience. Which pricing policy is LaMour using?

Select one:

a. psychological pricing

b. flexible (or variable) pricing

c. professional services pricing

d. price maintenance

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In a catalogue targeted to people who like to bake, customers can buy a single yeast bread mix designed specifically to be baked in bread machines for $3.95 each or 12 different mixes for $37.50. What is this an example of?

Select one:

a. price bundling

b. penetration pricing

c. psychological pricing

d. basing-point bundling

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Which of the following is NOT a reason that an individual may be tempted to buy a franchise rather than develop his or her own independent business?

Select one:

a. The individual can try his or her own personal innovative product and service ideas in the business.

b. Purchasing a well-known product or service name helps to communicate the brands benefits.

c. Potential franchisees are asked to go through thorough management training.

d. The business's established image cuts down on the uncertainty inherent in operating a new venture.

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Luxury home furniture manufacturer Home-Living, is in the process of looking for a distribution channel for its new line of high-end sofas.Home Living is most concerned about protecting its prestige image and controlling the message communicated by salespeople. These factors affecting the choice of channel would fall under which of the following?

Select one:

a. customer factors

b. producer factors

c. product factors

d. market factors

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YKK slide fasteners (zippers) are made in Brandon, Manitoba, yet manufacturers all over the world use YKK zippers to manufacture clothes, luggage, shoes, and other items. Which type of discrepancy do wholesalers around the world primarily help to overcome?

Select one:

a. temporal

b. creation

c. assortment

d. spatial

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Manufacturers of Pampered Chef kitchen equipment and Longaberger baskets utilize party plan selling. The sales transactions usually occur in a home setting. What is the name for this form of nonstore retailing?

Select one:

a. direct-response marketing

b. vending

c. personal marketing

d. direct retailing

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A June sale on Cadbury Creme Eggs, an Easter staple for many people, is an example of which of the following pricing tactics?

Select one:

a. functional allowance

b. promotional allowance

c. quantity discount

d. seasonal discount

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Quart jars of Dancing Pig Barbecue Sauce, produced in British Columbia, are sold through the mail. The company uses two different shipping prices. All customers west of the Fraser River pay $3.99 shipping and handling costs per order, while all east of the Fraser River pay $4.99. Which type of pricing is being used?

Select one:

a. freight absorption

b. skimming

c. zone

d. penetration

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How can marketing channels achieve economies of scale?

Select one:

a. through overcoming spatial discrepancies

b. through producing large quantities of a single product

c. through contact expertise

d. through overcoming discrepancies of quantity

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Big Sky Brands have introduced Jones Carbonated Candy, a candy that delivers a blast of the most popular Jones soft drink flavours along with an oddly enjoyable tongue-tingling sensation. Which strategy would most likely be used with this product to convince consumers to try it and not buy some other brand?

Select one:

a. price lining

b. price skimming

c. penetration pricing

d. price fixing

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Retailers such as Hudson's Bay and Saks are responding to consumer needs by changing product mixes, hours of operation, locations, and prices. Which aspects are these stores changing?

Select one:

a. their store positioning strategies

b. their retailing mixes

c. their merchandising groupings

d. their product offerings

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The Grape Vine Market is a nearly 1,700-square-metre store offering highly collectible food and wine-along with some other culinary experiences, including a cooking school-all in a setting crafted to make shoppers feel comfortable. It stocks more than 5,500 different kinds of wine. From this description, what is Grape Vine Market?

Select one:

a. a hypermarket

b. a department store

c. a factory outlet

d. a specialty store

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Sunni received a phone call last night during supper. The caller wanted her to subscribe to a travel magazine. Since Sunni had never thought of purchasing this type of magazine before she received the call, this is obviously an example of what type of telemarketing?

Select one:

a. relationship

b. inbound

c. qualifying

d. outbound

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Health and fitness clubs charge a membership fee and then a flat fee each time a person uses certain equipment or facilities. What is this known as?

Select one:

a. two-part pricing

b. escalator pricing

c. price shading

d. delayed quotation pricing

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Peachtree Windows has no windows in inventory waiting for someone to order them. It does not make a window until it is ordered. It is able to make 27,000 different window configurations. The company promises delivery in five working days because of the excellent relationships it has established with its suppliers. What does this partnering relationship that Peachtree Windows has established with its suppliers and contractors indicate the use of?

Select one:

a. yield management

b. horizontal marketing networks

c. supply chain management

d. channel networks

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Scenario 14-1

Selfridges is the second-largest department store in Great Britain. It works with House of Frasier, one of its competitors, to reduce operating costs by sharing channels of distribution to ship goods from more than 1,500 suppliers.

Refer to the scenario. In choosing a channel of distribution, Selfridges more than likely relied on which of the following?

Select one:

a. production factors

b. geodemographic requirements

c. ownership requirements

d. market factors

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Sherwin-Williams Company has not only grown to be the largest producer of standard and custom paints and coatings in Canada and the United States, but is among the largest producers in the world. For distribution, what would you expect Sherwin-Williams to use?

Select one:

a. a network of facilitating agents

b. a horizontally integrated channel

c. a vertical marketing system

d. a direct channel

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Scenario 15-1

The Grape Vine Market is a 1,700-square-metre store offering highly collectible food and wine. Greeted by warm lighting, a muted colour scheme, and REM or Fleetwood Mac on the sound system, customers first enter the wine department, a 900-square-metre oval featuring more than 5,500 labels from around the world. There are no aisles; instead, racks are arranged asymmetrically to create flow and movement. A wine expert helps customers choose the appropriate product and helps pack the wine and food.

Refer to the scenario. Which of the following does this scenario best describe?

Select one:

a. the store's target strategy

b. the store's atmosphere

c. the store's cultural impact

d. the store's merchandise mix

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When Microsoft introduced its Windows NT network operating system, it gave buyers free Web server software. At the same time, Netscape was trying to sell similar Web server software for $4,999. Once Microsoft got a large share of the market, and Netscape's market share declined substantially, Microsoft began charging an above-market price for its Web server software. What did many people think Microsoft was guilty of?

Select one:

a. price discrimination practices

b. channel manipulation pricing

c. unfair trade practices

d. predatory pricing