Question
1.Which types of marketing communications may be necessary to launch an innovative product such as Procter & Gamble's PUR in emerging markets? 2.Which changes in
1.Which types of marketing communications may be necessary to launch an innovative product such as Procter & Gamble's PUR in emerging markets?
2.Which changes in consumer attitudes and behavior are required for successfully launching a product such as PUR?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
