1.You are doing an in-depth interview, and ask the following question:

"If all the Motorcycle brands turn into cricket players, what will the brand 'Bullet' become?"

This is an example of a _____________________________ question.

2.You are entrusted with the responsibility of carrying out a study on estimating the new campus recruitment, companies in India are planning for, in the year 2021.

Suggest one good sampling frame for this study.

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3.Which of the following is not a characteristic of qualitative research?

A)Design Flexibility

B)Naturalistic Enquiry

C)Random Sampling

D)Generalization to population

E)Both c and d

1. {State True (or) False}: In cluster analysis, objects with larger distances between them are more similar to each other than are those at smaller distances.(1 Mark)

----------FALSE------------------------------

5.When a researcher is performing an analysis technique where the dependent variable is some measure of preference about a product and the independent variables are different levels of different attributes, she would do so by using:

6.In Cluster analysis, if you a priori know the number of clusters you are looking for, you can use _____________________________clustering technique.

7.If a researcher wishes to classify households into two possible classes namely Heavy users, and Light users, on the basis of three variables, namely SEC classification of the household, Monthly household income in rupees, and Monthly spends on Groceries in Rupees, which statistical technique/s can she use?

8.In Factor analysis the % of variance explained by each factor can be computed if you know the

9.A statistical technique requires the following data conditions fulfilled.

i)There must be at least two groups of objects

ii)The independent variables should be continuous

iii)The classification of units into groups must be known

Which technique is one referring to?

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