$2$ points

urology, a customized skincare product subscription service, serves customers with aging and other skin concerns. The brand recently added a subscription targeting new customers ith thinning hair who seek products to stimulate hair growth. Launching the new subscription feels like a natural extension for Curology since "healthy hair starts with a healthy scalp", nd the hair growth products market is related to the brand's current skincare customer segments. Which Innovation Matrix category best reflects Curology's new hair product ubscription offering?

a$.$ Adjacent innovation

b$.$ Core innovation

c$.$ Transformational innovation

d$.$ Implied innovation