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2. Qu variables se usaran para segmentar estos mercados industriales?: a) barredoras industriales, b) fotocopiadoras, c) sistemas de control de produccin computarizados y d) agencias

2. Qu variables se usaran para segmentar estos mercados industriales?: a) barredoras industriales, b) fotocopiadoras, c) sistemas de control de produccin computarizados y d) agencias de renta de automviles. (Kerin, Hartley, & Rudelius, 2014)

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