2. SITUATION ANALYSIS - WEAKNESSES Marks: 15 Length: Maximum 2 page (1.5 spacing) in sentence paragraph format. In this section, for your chosen scenario discuss the weaknesses of the business based on your findings from your SWOT analysis and the associated implications for the decision/recommendations. Start with the weakness points that are high probability/high impact, followed by high probability/low impact and so on. Be sure only to address the points that are relevant to the decision you need to make/recommend. 3. SITUATION ANALYSIS - OPPORTUNITIES Marks: 15 Length: Maximum 2 page (1.5 spacing) in sentence paragraph format. In this section, for your chosen scenario discuss the opportunities of the business based on your findings from your SWOT analysis and the associated implications for the decision/recommendations. Start with the opportunity points that are high probability/high impact, followed by high probability/low impact and so on. Be sure only to address the points that are relevant to the decision you need to make/recommend. 4. SITUATION ANALYSIS - Threats Marks: 15 Length: Maximum 2 page (1.5 spacing) in sentence paragraph format. In this section, for your chosen scenario discuss the threats of the business based on your findings from your SWOT analysis and the associated implications for the decision/recommendations. Start with the threat points ability5 . RECONHVIENDAT ION Length: Maximum 1 page (15 spacing) in sentence paragraph format. A clear recommendation must be made for your chosen scenario. Do not simply summarize your SWOT analysis. Make sure your recommendation includes Marketing Mix (4P's) recommendations and is supported with reasons and information that you learned doing your situation analysis. You must explain why you are making the recommendation. 6. Appendix A: SWOT 'Ihble (no page limit) Scenario - Truss Beverage Co. & Cannabis Beverages in Canada Truss Beverage Co., headquartered in Ottawa, is a joint venture between MolsonCoors Canada (a liquor manufacturer) and HEXO Corp. (a licensed producer of cannabis products in Canada); formed to lead innovation in the development of non-alcoholic cannabis beverages for the Canadian market. The Truss portfolio will have a range of products for Canadian consumers of legal age, providing a variety of taste experiences. In August 2020, the company introduced five new cannabis-infused beverage brands to the Canadian market: . Little Victory: Vibrant, naturally flavoured sparkling beverages to toast to any of life's little victories. . House of Terpenes: A range of sparkling tonics with botanically sourced terpenes that celebrate the flavours of cannabis. . Mollo: Crisp with an easy drinking taste. . Veryvell: A complete line-up of products to support your self-care journey.Read more here: int}:s://www.globenewswire.comewsrelease/2020/08/25/2083041/0/en/TrussBeverageCotakes-the-cannabismarket-tonew-heightsanswering-theca11of71-of-Canadians-who-cite-smokingi-joint- as-theirbiggestcannabistumoffhtml This new venture positions Truss Beverage Co. in direct competition with another Canadian cannabis superpower: Canopy Growth Corp., a cannabis manufacturer headquartered in Smith Falls, ON. Canopy Growth partnered with Constellation Brands (another liquor manufacturer) earlier this year to begin production of non-alcoholic cannabis beverages under the Canopy Growth's already well-established Tweed brand. Both Truss and Canopy appear to be betting on strong consumer demand for cannabis drinks among Canadian consumers. Read more here: httpszl/wwwbnnbloomberg.ca/cannabis-drinks-boost-results-for-constellation-backed-canopy-1 .14781 11 Li However, industry expects caution against being overly optimistic about the market potential for cannabis drinks in Canada. Introducing any new product category is challenging, as it requires a change in consumer habits. Canadian consumers, although generally interested in recreational cannabis, are not used to consuming it in beverage form. Additional challenges exist in appealing to consumers' tastes: ultimately, cannabis beverages will taste like cannabis a avour prole inferior to popular drinks like beer and wine. Cannabis brands must be realistic about the fact that consumers have many beverage options; these companies are not only competing with each other, but also with alcoholic beverages and, to a lesser extent, soft drinks. Experts question what it would take for consumers to give cannabis drinks a try in this competitive environment, considering that cannabis brands are also signicantly limited in their promotional opportunities based on strict government guidelines about cannabis advertising and sales. Consumers may initially lack condence in the lesser-known cannabis brands and question product quality. Finally, consumer hesitation may be due to the risks inherent in the delayed effect of edible/drinkable cannabis (how will the user know when to stop consumption if the effects are not immediately felt?). These and other factors make the Canadian cannabis beverage market a tough one to enter. Read more here: lmpszllinvestingnewsloom/daily/cannabis-investingzcannabis-drinks-need-right-strategy-succeed] Your team has been hired by 'h'uss Beverage Co. to help them assess their next move in the Canadian cannabis beverage market. Conduct a situation analysis and decide whether Truss Beverage's entry into this market was a good decision or not. Should they proceed with the product launch? What are the strengths, weaknesses, opportunities and threats inherent in Truss Beverage's current situation? What will you recommend this Your team has been hired by 'h'uss Beverage Co. to help them assess their next move in the Canadian cannabis beverage market. Conduct a situation analysis and decide whether Truss Beverage's entry into this market was a good decision or not. Should they proceed with the product launch? What are the strengths, weaknesses, opportunities and threats inherent in Truss Beverage's current situation? What will you recommend this company should do, going forward