2. Why is Market Segmentation important?

3. Define the criteria for Successful Segmentation by a firm and give a marketing example for each of the criteria.

4. What are some bases for segmenting markets? Provide an example of each. For example, demographic segmentation persons between the ages of 35 & 44.

5. Define and provide 1 marketing example o f each of the following: a. E thnic segmentation b. Family Life Cycle segmentation c. P sychographic segmen t ation d. G eodemograph ic segmentation

6. Define Benefit Segmentation. Why is it so important to marketers?

7. Define Usage Rate Segmentation. With a marketin g example, why is it important to marketers?

8. Define and List the bases for segmenting Business (B2B) markets.