21,

A soda manufacturing company sells its products to supermarkets and stores across Canada through its own distribution network. Which of the following is absent in this situation?

Multiple Choice

• End consumer

• Consumer

• Retailer

• Wholesaler

• Manufacturer

• 22,

  Vendor-Managed Inventory is:

  Multiple Choice

• An approach in which the wholesaler is responsible for replacing inventory to meet retailers needs.

• An approach in which the manufacturer is responsible for replacing inventory to meet retailers' needs.

• An approach in which the manufacturer trains retailers salespeople to sell more.

• An approach in which the wholesalers train retailers' salespeople to sell more.

• An approach in which all marketing intermediaries share their inventory information.

• 23,

  Peach Inc., a retailer of food products, promotes olive oil packaged with its own brand name. Customers find the olive oil sold at Peach cost-effective and of good quality and continue to make repeat purchases since it cannot be found at other retailers. Which of the following elements of the marketing mix is being used by the retailer in this scenario?

  Multiple Choice

• Process

• People

• Product

• Price

• Place

• 24,

  Which of the following tools is commonly used in a push strategy?

  Multiple Choice

• Social advertising

• Print advertising

• Personal selling

• TV commercials

• Direct mail campaigns

• 25,

  Which one of the following statements is NOT true about distribution channels:

  Multiple Choice

• Distribution channels are part of the overall supply chain.

• Wholesalers and retailers are potential intermediaries in distribution channels.

• Ownership transfer of goods are required in a distribution channel.

• Distribution channels add value for customers

• Distribution strategy is independent of other marketing elements.