26. The most common approach to global advertising is:

A. Prototype advertising

C. Customized advertising

B. Pattern standardization

D. Identical advertising

27. Which of the following is considered the major alternatives in digital

advertising?

A. Search advertising

C. Web advertising

B. E-mail advertising

D. Search advertising AND E-mail advertising

The consensus among global marketers is that a company can globally

standardize:

A. Frontroom operations

C. Backroom operations

B. Frontline operations

D. None of these