29.	In e-commerce, the relationship between reach and richness is: either reach or richness is possible. e-commerce lends itself to increased reach only. Both reach and richness are possible. e-commerce lends itself to increased richness only.
30.	The risk that an EC strategy will negatively impact existing customers or business processes is considered a: competitive risk. transition risk. customer-induced risk. business partner risk.
31.	Dividing customers into different categories and offering different prices based on customer segments is the pricing strategy known as: a. competitive pricing. b. precision. c. adaptability. d. segmentation.
32.	An outsourcer that sells access to software applications is called a(n): a. Web sourcer. b. content developer. c. application service provider. d. Internet Service Provider.
33.	The highest level of business partnering in strategy implementation is the formation of a(n): a. subsidiary. b. virtual corporation. c. SBU. d. e-partnership.
34.	An exact duplicate of the original Web site physically located on a Web server on another continent: is called a mirror site. is a standard service of ISP hosting companies. is a standard service of storebuilder service companies. is a standard component of self-hosting.
35.	The Web hosting option under which the business acquires the hardware, software, staff, and dedicated telecommunications services needed to host a Web site is called: using a storebuilder. ISP hosting. self-hosting. mirror hosting.
36.	The page that welcomes a visitor and introduces the site is called the: homepage. transaction page. help page. content page.