Which of the following statements about the importance of each competitive factor in determining company$-$to$-$company differences in branded sales volumes and market shares in a particular geographic region is false?How much impact each of the $13$ competitive factors have in determining each company's branded pairs sold and market share outcomes in a region is not a fixed amount but rather is an amount that varies from "big" $($when there are "big" differences in rival company levels of competitive effort on a particular competitive factor$)$ to "small" $($when there are "small" differences in the competitive efforts of rival companies$)$ to "zero" $($when the competitive efforts that companies exert on any one factor are identical$).$Tiny cross$-$company differences in competitive effort on a highly influential competitive factor $($like S$/$Q ratings, the number of models$/$styles offered, and selling prices$)$ nearly always have a far bigger impact on company sales$/$market share outcomes in a region than do large differences on less influential competitive factors. As the spread between the company with the region's highest S$/$Q rating and the company with the lowest S$/$Q rating becomes greater and greater, the stronger is the unit sales$/$market share impact of the differences in the S$/$Q ratings among competing companies. The closer to the all$-$company regional average is a company's price or S$/$Q rating or brand reputation or number of models $($and so on$)$ the smaller is the weighting$/$impact of that factor in accounting for why that company's regional unit sales$/$market share is above$/$below the region's all$-$company unit sales$/$market share averages. Big S$/$Q rating differences, big average wholesale price differences, and big differences in the number of models$/$styles offered in a region weigh heavily in accounting for company$-$to$-$company differences in branded pairs sold and market share in all four regions.