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29 The product-market expansion grid: Select one: a. provides six different strategies for firms to pursue b. doesn't work well with service or non-profit marketing
29
The product-market expansion grid:
Select one:
a.
provides six different strategies for firms to pursue
b.
doesn't work well with service or non-profit marketing planning
c.
helps to identify cash cow opportunities
d.
provides a numerical rating from 1 to 100% which is very useful for evaluating opportunities
e.
allows firms to investigate new, and existing, product/market combinations
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