$3$a$.$ The IMC manager for luxury pen and desk sets has reviewed newspapers as$...$

The IMC manager for luxury pen and desk sets has reviewed newspapers as a possible vehicle to employ since the lead times required to place an ad are fairly short. Why would she be advised to exclude newspaper advertising from her media plan?

Multiple Choice

Newspapers are fairty fixed in structure for advertisers and do not offier much fiexibility.

Newspapers cannot offer the advertising firm many additional serices and the firm must have everything prepared far in advance with the ad ready to be inserted in the paper.

Newspapers are farty uniform across the country and are not locallized.

Newspapers do not generate very much revenue from advertising and are a poor media source in the USA.

Newspapers are best for local advertisers with a more mass market