3. Assume that you have been hired by SportCo, a manufacturer of sports equipment (C.g. footballs, tennis rackets, shuttlecocks, etc.), to decide on a brand development strategy for a line of sports clothing. The SportCo brand name is used on all of the company's sports equipment and has achieved high levels of awareness and acceptance in the sports equipment market. SportCo does not currently sell any sports clothing. Discuss your options and recommend a strategy to implement with justification