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3. Define Segmentation in brief. What variables would you use in segmenting the market for the following products and why? (i) Credit card (ii) Energy

3. Define Segmentation in brief. What variables would you use in segmenting the market for the following products and why? (i) Credit card (ii) Energy Drinks 4. Discuss the main objectives of sales promotion. Explain some of the sales promotion methods directed at consumers, which can be used by a detergent manufacturer

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