Question
Hi, I just need an answer for this question ? Thank you. The elaboration of likelihood model (ELM) approach has received a lot of research
Hi, I just need an answer for this question ? Thank you.
The elaboration of likelihood model (ELM) approach has received a lot of research support
In one typical study, undergraduates were exposed to one of several mock advertisements for Break, a new brand of low-alcohol beer.
What three independent variables that were crucial to tge ELM were manipulated? Describe how they were manipulated?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
