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3. Explain how a franchise business model works, and discuss its advantages and disadvantages for a company like Domino's who is trying to pursue
3. Explain how a franchise business model works, and discuss its advantages and disadvantages for a company like Domino's who is trying to pursue a new international market. a) How does Franchising work? b) Pros and Cons of Franchising: Advantages of Franchising Disadvantages of Franchising
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a Franchising works by allowing a company franchisor to grant individuals or groups franchisees the right to use its brand products and business model ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
