3. Explore buyer behaviour in relation to the company's marketing communications (50 %) 0 Discuss the relevance of buyer behaviour to the company in its marketing communications strategies. 0 Discuss how the company adapts its marketing communication to respond to buyer behaviours in order to facilitate its marketing strategies. 0 Critique 3 marketing communication tactics used by the company in relation to buyer behaviour. 0 Make 2 recommendations based in the evidence presented (in parts 3a, 3b and BC) to improve the businesses