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3 : Homework (All answers were generated using 1,000 trials and native Excel functionality.) The management of Madeira Computing is considering the introduction of a
3 : Homework (All answers were generated using 1,000 trials and native Excel functionality.) The management of Madeira Computing is considering the introduction of a wearable electronic device with the functionality of a laptop computer and phone. The fixed cost to launch this new product is $300,000. The variable cost for the product is expected to be between $144 and $216, with a most likely value of $180 per unit. The product will sell for $270 per unit. Demand for the product is expected to range from 0 to approximately 20,000 units, with 4,000 units the most likely. (a) Develop a what-if spreadsheet model computing profit for this product in the base-case, worst-case, and best-case scenarios. If your answer is negative, use minus sign. Best-case profit $ Worst-case profit $ Base-case profit (b) Model the variable cost as a uniform random variable with a minimum of $144 and a maximum of $216. Model the product demand as 1,000 times the value of a gamma random variable with an alpha parameter of 3 and a beta parameter of 2. Construct a simulation model to estimate the average profit and the probability that the project will result in a loss. Round your answers to the nearest whole number. Average Profit Probability of a Loss % than 15%. Thus, (c) The average profit is fairly high Madeira Computing may not and the probability of a loss is greater want to launch the product if they have low risk tolerance. Hide Feedback
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