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3 M is introducing a new product and would like to estimate demand. 3 M believes the product is unique and none of its competitors
M is introducing a new product and would like to estimate demand. M believes the product is unique and none of its competitors have anything similar on the market. The company would like a longterm forecast of demand so it can determine if it needs to expand its sales force. Due to these factors, is the best forecasting method to use.
a the Delphi method
b a timeseries technique
c a sales force composite
d regression analysis
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