4. The 2020 global pandemic has been challenging for many small businesses. This is a key segment for Dell Computers. Dell Canada has asked for a social media recommendation to reach out to small businesses in anticipation of business recovery in early 2021. FYI, this is the hardest hit of Dell's segment. Some Canadian SME data has been provided (see Addendum 2). Your recommendation must take into account the size of the segment in Canada (as provided), specifically recommending a program to reach out to small businesses using social media. The objective is to generate engagement, which will lead to sales mid 2021. Your recommendation is to include a social media campaign, a forecast of responses and an estimate of the increased business impact generated by your campaign. Assume each new sale generates revenue of $500. Consider leveraging off the current Dell social media supports. Your recommendation should include the following sections: Background l market assessment, Key learning, Target Group profile, a campaign recommendation, and metrics. Your submission must be a maximum of 5-6 pages, 12 point font, double spaced, correctly labelled with the course code