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48. The early majority in the diffusion of innovations: a. wants to be the first in the neighborhood with a new product or service b.
48. The early majority in the diffusion of innovations:
a. wants to be the first in the neighborhood with a new product or service
b. is willing to purchase a new product or service, regardless of cost
c. looks for value-proven relationships with established companies
d. is sensitive to risk
e. "c" and "d" are correct
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