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48. The early majority in the diffusion of innovations: a. wants to be the first in the neighborhood with a new product or service b.

48. The early majority in the diffusion of innovations:

a. wants to be the first in the neighborhood with a new product or service

b. is willing to purchase a new product or service, regardless of cost

c. looks for value-proven relationships with established companies

d. is sensitive to risk

e. "c" and "d" are correct

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