If Nike is going to give you a new Digital leather Band. And the target audience of this kind of product will be on the young generation is to draw new technological products, female customers, customers who can spend extra money on digital products, and Fitness Junkies. The objective behind the Band is to enable the keep people to track their fitness routine and the food diet.Answer following questions

1. Explain how you will select your test market for your new product concept. How and why are your selection criteria appropriate for this product like where to test market