5. Sally wants to buy a Louis Vuitton bag. What is the most important factor that marketers n to know about Sally? a. Sally's education b. Sally's willingness to buy c. Sally's ability to buy d. Sally's income level 6. China's new 5 percent tax on disposable wooden chopsticks has been praised by environmentalists. Which of the following factors of the external environment of restaurant owners in China are influenced by this price increase? a. economic factors b. technological factors c. demographic factors d. social factors 7. When planning marketing strategies during times of recession, marketers must be aware that recession causes consumers to do which of the following? a. to put more money into savings accounts because prices are too high b. to consume more meals away from home c. to buy in small quantities until inflation is over d. to decrease their brand loyalty to products they have traditionally used 8. James lost his job in garment sales due to falling customer orders in Canada. Most business