528- Week 10 Discussion

Discuss the main concepts that you will take with you from this course.

To be eligible to earn the most points on this assignment remember to answer the question that is asked and to base your answer on scholarly sources. In your classmate responses, remember to encourage further discussion. You can do this by asking a relevant question and/or introducing additional information. If you add information, remember to substantiate it with scholarly sources or to give context to your response by relating the specific experience on which you are basing your response.

The correct full-text reference is:

Kerin, R. & Hartley, S. (2019). Marketing. [VitalSource Bookshelf]. Retrieved from

https://online.vitalsource.com/#/books/1260809773/