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6) What is the role of customer data in the field of CRM? How can you describe the concept of customer data. What types of

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6) What is the role of customer data in the field of CRM? How can you describe the concept of "customer data". What types of customer data can companies use ? What are the possible results of using customer data effectively? In which ways can organizations collect customer data ? Examine the examples of Pegasus and IKEA in terms of collecting and using customer data

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