6. Which of the following are not bases on which to segment markets? a. Climate and income. b. Company size and technology base. c. Time of use and application. d. Price and urgency of demand. e. Lifestyle and occupation. 7. What action should an organisation take if it forecasts a likely change in its environment that will increase the market strength of its competitors? a. Launch a new product. b. Prepare plans to minimise the competitive threat. c. Leave the market. d. Run a promotional campaign. e. Reduce its prices