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9 If a store advertises a 2 - liter bottle of Mountain Dew for $ 1 . 3 9 to generate store traffic with the

9 If a store advertises a 2-liter bottle of Mountain Dew for $1.39 to generate store traffic with the objective of shoppers purchasing other items at regular prices, the grocer is using
A special-event pricing
B comparison discounting
Ca price leader
D reference pricing
E professional pricing
10 If Lambazenes sells its bicycles at $333 to all customers anywhere in the USA, it is using pricing. 4
A zone
B postage-stamp
Cbase-point
D discriminatory
E Equity
11Jim Johnson sold a life-insurance policy to William Larson. Jim asked William for names of a few people who might buy a policy. Jim is using the prospecting system. 4
A center of influence
B endless chain
C cold canvass
D cool canvas
E personal observation
12 The most widely used method for handling objections in the selling process is the (covered in !4
A direct denial
B boomerang method
C compensation method
D handshake
E indirect denial
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