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A $8000 proposal to introduce an ABC (Activity based costing) programme has been reported to the CEO of a company. The CEO initially rejected this

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A $8000 proposal to introduce an ABC (Activity based costing) programme has been reported to the CEO of a company. The CEO initially rejected this comment, thinking that it would not add any value to this expense, saying: "If I had the option, I would rather spend $8000 on my company's marketing department. How does a client actually benefit from $8000 investment?" What advice do you offer to the client? (17 marks)

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