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A brewer is launching a new product; brewed ginger ale with a low alcohol content. The brewer plans to spend $5 million promoting this product

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A brewer is launching a new product; brewed ginger ale with a low alcohol content. The brewer plans to spend $5 million promoting this product this year, which is expected to expand its sales of this product to $12 million this year and $8 million next year. They do expect there will be loss of sales of $3 million this year and next year in their other products as customers switch to drinking the new ginger ale. The gross profit margin for the new ginger ale is 40%, the gross profit margin of all of the brewer's other products is 30%, and the brewer's marginal corporate tax rate is 35%. What are incremental earnings arising from the promotional campaign this year? r? -35% of the e. The next d $8 mill his yea a OA. $4.80 million OB. $0.84 million OC. $1.40 million OD, $1.56 million 0 7 0 9 A brewer is launching a new product; brewed ginger ale with a low alcohol content. The brewer plans to spend $5 million promoting this product this year, which is expected to expand its sales of this product to $12 million this year and $8 million next year. They do expect there will be loss of sales of $3 million this year and next year in their other products as customers switch to drinking the new ginger ale. The gross profit margin for the new ginger ale is 40%, the gross profit margin of all of the brewer's other products is 30%, and the brewer's marginal corporate tax rate is 35%. What are incremental earnings arising from the promotional campaign this year? r? -35% of the e. The next d $8 mill his yea a OA. $4.80 million OB. $0.84 million OC. $1.40 million OD, $1.56 million 0 7 0 9

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