A cinemacompanyhas made it a corporategoal to improve accessibility for customers with disabilities.

Which of the following would be a useful Key Performance Indicator for this goal?

Select one:

a.

Development of a policy on accessibility.

b.

Percentage of film showings for which audio-descriptions are available.

c.

Total expenditure on upgrades to cinema facilities.

d.

Percentage of respondents to a standard marketing questionnaire who reported that they have a disability.