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A company conducts a concept test for a new product idea, surveying 1 0 0 0 respondents. Among them, 6 0 0 express a strong
A company conducts a concept test for a new product idea, surveying respondents. Among them, express a strong interest in purchasing the product if it were available. The company estimates that only of interested respondents would purchase the product if it were available and they were aware of the product. The company anticipates achieving market awareness and availability. If the company estimates that each respondent would buy an average of units of the product and there are a total of million potential consumers, what would be the projected sales considering availability and awareness?
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