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A company has budgeted a maximum of $600,000 for advertising a certain product nationally. Each minute of television time costs $60,000 and each one-page newspaper
A company has budgeted a maximum of $600,000 for advertising a certain product nationally. Each minute of television time costs $60,000 and each one-page newspaper ad costs $15,000. Each television ad is expected to be viewed by 15 million viewers, and each newspaper ad is expected to be seen by 3 million readers. The company's market research department advises the company to use at most 90% of the advertising budget on television ads. How should the advertising budget be allocated to maximize the total audience?
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