Question
A company is formulating its marketing expense budget for the last quarter of the year. Sales in units for the third quarter amounted to 2,200;
A company is formulating its marketing expense budget for the last quarter of the year. Sales in units for the third quarter amounted to 2,200; sales volume for the fourth quarter is expected to increase by 10%. Variable marketing expense per unit sold amounts to approximately $0.10, paid in cash in the month of sale. Fixed marketing expense per month amounts to $5,500 of salaries, $2,250 of depreciation (delivery trucks), and $1,100 of insurance (paid monthly).
Required:
a. What is the total budgeted marketing expense for the fourth quarter of the year?
b. What is the estimated cash payment for marketing expense for the fourth quarter?
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