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A company's decision to price a product at $9.99 instead of $10.00, or maybe a car dealership's decision to price an automobile at $19,998 instead
A company's decision to price a product at $9.99 instead of $10.00, or maybe a car dealership's decision to price an automobile at $19,998 instead $20,000 is an example of _____ _______ _____________....
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
