Question
a) Discuss the three concentration strategies (Market Penetration, Market Development, Product Development) b) Discuss how they were applied or not applied in the Zoe's Chocolate
- a) Discuss the three concentration strategies (Market Penetration, Market Development, Product Development)
b) Discuss how they were applied or not applied in the Zoe's Chocolate Co. video below.
c) Discuss how you have seen these strategies applied well or not so well in organizations for which you have worked and/or with which you are familiar.
Video to watch
The Profit In 10 Minutes: Zoe's Chocolate Co. | CNBC Prime - YouTube
https://www.youtube.com/watch?v=Azy9_sIT_R4&t=72s
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Project Management A Systems Approach to Planning Scheduling and Controlling
Authors: Harold Kerzner
10th Edition
978-047027870, 978-0-470-5038, 470278706, 978-0470278703
