A high-fashion brand is launching a new line of clothing targeting style-conscious preteens. Their mission is to become the most-recognized, bestselling brand for this demographic. Which of the following strategic objectives is most appropriate and realistic for their new venture? 

Options:

• Improve quality control measures at the corporate level
• Devise a focused social media marketing strategy
• Collaborate with big-box stores for merchandising
• Increase shareholder value by 10% in the first quarter