Question
a) How does Starbucks differentiate themselves from their competition. b) Why do people prefer to pay high prices at Starbucks than going to any other
a) How does Starbucks differentiate themselves from their competition.
b) Why do people prefer to pay high prices at Starbucks than going to any other coffee shop.
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
