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A key difference between advertising (ADV) and sales promotion (SP) is: ADV creates dramatic product offers, but SP cannot be used for this purpose. ADV
A key difference between advertising (ADV) and sales promotion (SP) is: ADV creates dramatic product offers, but SP cannot be used for this purpose. ADV doesn't build long-term brand preferenc
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Project Management The Managerial Process
Authors: Erik Larson, Clifford Gray
6th edition
1259186407, 978-0078096594, 78096596, 978-1259186400
