A large, established company is likely to set its promotional budget using a(n) approach, while a start-up business is likely to use a(n) _approach. percent of sales; competitive parity O affordable; percent of sales O objective & task; affordable O competitive parity; objective & task Question 30 3 pts The user-generated content on Pinterest helps consumers with making purchasing decisions. This is an example of: O E-commerce M-commerce Social commerce Integrated marketing communications