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A linear programming computer package is needed. Hanson Inn is a 9 6 - room hotel located near the airport and convention center in Louisville,
A linear programming computer package is needed.
Hanson Inn is a room hotel located near the airport and convention center in Louisville, Kentucky. When a convention or a special event is in town, Hanson increases its normal room rates and takes reservations based on a revenue management system. A large profesional organization has scheduled its annual convention in Louisville for the first weekend in June. Hanson Inn agreed to make at least of its rooms available for convention attendees at a special convention rate in order to be listed as a recommended hotel for the convention. Although the majority of attendees at the annual meeting typically request a Friday and Saturday twonight package, some attendees may select a Friday night only or a Saturday night only reservation. Customers not attending the convention may also request a Friday and Saturday twonight package, or make a Friday night only or Saturday night only reservation. Thus, six types of reservations are possible: Convention customerstwonight package; convention customersFriday night only; convention customersSaturday night only; regular customerstwonight package; regular customersFriday night only; and regular customersSaturday night only. The cost for each type of reservation is shown below.
TwoNight
Package Friday Night
Only Saturday Night
Only
Convention $ $ $
Regular $ $ $
The anticipated demand for each type of reservation is as follows.
TwoNight
Package Friday Night
Only Saturday Night
Only
Convention
Regular
Hanson Inn would like to determine how many rooms to make available for each type of reservation in order to maximize total revenue.
a
Formulate a linear programming model for this revenue management application. Let CT number of convention twonight rooms, CF number of convention Friday only rooms, CS number of convention Saturday only rooms, RT number of regular twonight rooms, RF number of regular Friday only rooms, RS number of regular Saturday only rooms.
Max
st
anticipated demand for convention twonight rooms
anticipated demand for convention Friday night only rooms
anticipated demand for convention Saturday night only rooms
anticipated demand for regular twonight rooms
anticipated demand for regular Friday night only rooms
anticipated demand for regular Saturday night only rooms
Friday night rooms available for convention attendees only
Saturday night rooms available for convention attendees only
total rooms available for Friday night
total rooms available for Saturday night
CT CF CS RT RF RS
b
What is the optimal allocation?
CT
CF
CS
RT
RF
RS
From this allocation, what is the anticipated total revenue in dollars
$
c
Suppose that one week before the convention the number of regular customersSaturday night only rooms that were made available sell out. If another nonconvention customer calls and requests a Saturday night only room, what is the value in dollars of accepting this additional reservation?
If the hotel accepts this additional reservation, then the total profit would increase by $
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