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a marketing campaign with animated commercials and a new mascot costs 860,770. the firm expects that the marketing campaign will result in incremental cash flows
a marketing campaign with animated commercials and a new mascot costs 860,770. the firm expects that the marketing campaign will result in incremental cash flows of 19,160 in year 1. $43,949 in year 2, $292105 in year 3, and $1,845,121 in year 4. what is the npv of the project if the companys required rate of return is 12%?
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