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A multi - concept restaurant incorporates two or more restaurants, typically chains, under one roof. Sharing facilities reduces costs of both real estate and labor.Suppose

A multi-concept restaurant incorporates two or more restaurants, typically chains, under one roof. Sharing facilities reduces costs of both real estate and labor.Suppose that KMAC, a company that operates franchises locations from the YUM! Brands, Inc., wants to open a multi-concept Kentucky Fried Chicken (KFC) and Taco Bell. The single location reduces fixed costs across both locations by 30%. Sales are lower by about 20% than if the two locations were opened separately.
KMAC will open single-location, multi-concept restaurants as long as the company benefits relatively more from the from producing both KFC and Taco Bell items under one roof.

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