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A retailer buys from a supplier and sells to consumers. The supplier first quote the retailer a wholesale price w. After knowing w, the retailer

A retailer buys from a supplier and sells to consumers. The supplier first quote the retailer a wholesale price w. After knowing w, the retailer decides its order quantity q.

The market price is determined by the following inverse demand function: p=100- q.

The supplier's production cost is 10 per unit.

What is the SPE?

What is the profit of the retailer? How about the supplier?

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