Question
a service is a activity which benifits recipients even though they own nothing extra as a result (master son and pickton, 2014, p283) critically discuss
a service is a activity which benifits recipients even though they own nothing extra as a result (master son and pickton, 2014, p283) critically discuss the four service characteristic and suggest how a marketing manager could influence the marketing programs to reduce heterogeneity
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
